The raspberry pi Zero W was never priced at 5€ AFAIK.

edit: found the announcement: https://www.raspberrypi.org/blog/raspberry-pi-zero-w-joins-f...

Mea culpa. I was under the impression that every subsequent model is released at the same price point as the old one (similar to the normal RPi at $35).

But this means the original Zero was marketed at $5 which was still never the case where I live (10-20E was/is the norm, maybe courtesy of the shortage). This being said I bought them either way. It just felt a bit disappointing when the expectations set by the promotional material weren't met when ordering the product.

Sounds like the reaction to all promotional advertising doesn't it? Cars are advertised the same, but with the advertised versions price is like 0.7 of what they have actual version you'd want to buy because they overcharge for accessories. They might be making a loss on the 5$ version to make it up on more powerful boards sold later on and therefore using the entire device as an ad campaign.

It’s not quite the same thing. After it was launched I could never get the Zero for 5$/E. There was no upgraded model that I could buy, it was the only one and sold for up to 4 times the advertised price in my region. Today the Zero W is sold at the advertised price so no problem here.

Now imagine a fixed configuration car being sold at double the price. Car ads usually have a fineprint “config used in the ad includes bla and bla and costs this much”.

Where it is like the car industry is when they advertise fuel consumption or emissions numbers that are never achievable in real life. And in that case I feel the same.

My thinking is that it's and advert for the brand rather than the specific product to get people into the ecosystem of rpi.

Exactly! $5 Zero, $10 Zero W, still an excellent deal compared to alternatives. An ESP dev board or a Feather costs more, and those don’t run Linux.

People who complain about the cost making their projects difficult should speak up about the alternatives they’re jumping to instead.

esp32 boards(not a devboard, but rpi is not a devboard too) starts from $4.42 with free shipping on aliexpress. yet you are right - less ports, slower, less memory, no linux and a different microarchitecture.

ESP32 without a devkit is just a surface mount chip. It would be more fair to compare that with the RPi’s SoC alone.