It’s not quite the same thing. After it was launched I could never get the Zero for 5$/E. There was no upgraded model that I could buy, it was the only one and sold for up to 4 times the advertised price in my region. Today the Zero W is sold at the advertised price so no problem here.

Now imagine a fixed configuration car being sold at double the price. Car ads usually have a fineprint “config used in the ad includes bla and bla and costs this much”.

Where it is like the car industry is when they advertise fuel consumption or emissions numbers that are never achievable in real life. And in that case I feel the same.