Completely agree. Spotify offers two options: free with ads, or paid with no ads. Completely up to you which one to go with. If you don't like ads they have and option for you. I don't like ads either, and I use an adblocker to block tracking and protect against malware. I also want to use Spotify. So I pay for it. How self righteous do you have to be to complain about this? If you don't like Spotify's model, don't use the service. It's a perfectly valid option, and there are plenty of alternatives.