I interact a lot with ads on eBay and similar sites. I even subscribe to them! Moreover, I also like ads at Facebook news feed, because they are relevant and delivered at time. I unlike but click sometimes at ads in Google. Everything else is banned with NoScript.

IMHO, ad-driven business model is OK, but implementation matters. If site will _serve_ me with ads, I will use it. If site will try to abuse me with ads, then I will try to shield me from this abuse.

I have ideas how to solve Spotify problems, but it looks like Spotify employee are downvoting opponent comments to death, so they will have my f*ck instead of hint.