It's not half as tiring as the insistence that companies like Google follow the law and pay the taxes they are supposed to even in cases where courts have specifically ruled that they haven't. You can accept that corporations aim for tax efficiency without pretending that creating imaginary entities to pay imaginary royalties to or pretending that sales of UK eyeballs to UK companies by UK-based commissioned sales reps were actually completed in Ireland is simply paying what the law requires rather than actively subverting the relevant law.