Apple lover 'fan boy', photographer (not professional but good enough to make money doing it). I think the thing the commercials don't make apparent is the concept of 'right tool for the job'. Just because something can be used to produce a particular product does not mean it's the most efficient or best way to produce that product. Of course you can do all of these things with the ipad and have a good product in the end. The question is will it take more time (than it should) and produce as good a product in the end as the dedicated tool etc? Most likely not. Not the point of what they are saying but you know if you need to mow a big lawn you'd rather not use a small mower you want a professional mower built for the task. Generally at least.