To the average user, this would look Apple was exerting control over devices that are rightfully owned by the user, in the same way it looked to people in the free software community during the advent of the app store and the locked down iPhone that needs to be jailbroken in order to do what you want with it. They would still want facebook, an app they'd been using for lots of minutes a day, and they'd be denied it.

It might actually get ordinary users interested in making it so Apple doesn't have total control of what can be installed on the phones they purchased. They won't see all the philosophy behind it that people in the free software community do, but it would point them in the right direction.