> Netflix was able to coerce more than half of its subscribers to watch this film

What definition of 'coerce' are you using? I'm a Netflix subscriber. I saw this thing popup in my feed. Had a glance. Read some articles about it. Doesn't sound overwhelmingly compelling to me. I've added it to 'My List' but keep finding other stuff to watch ahead of it. I suspect it will end up getting removed from my list without having been watched. I guess I'm in the other half of Netflix users?