It doesn't if users are working around it.
Right. The first rule of password security: if you have a large enough user base, the odds of a user writing down a password increase, and as passwords become sufficiently difficult to remember, the odds approach 100% at some point that _some_ people are writing down passwords. No amount of defense in depth can protect the "I have a Post-It note under my keyboard" problem, if people can get into your building.
the password rules force you to choose [heuristically] guessable passwords, therefore they must be changed every 90 days. simple!