> While privacy is an ever growing concern, it isn’t a strong enough feature for most people.

At the end of the day, this is the end-all-be-all argument to the Facebook and Google duopoly. People just don't give a goddamn (excuse the language) about their data - they simply do.not.care.

I believe my generation (Y), and possibly a few after us (X, etc), will be known as the generation(s) who didn't think privacy/data was that big of a deal - until one day it was.

We are the guinea pig.