Steve Jobs had implied on multiple occasion that they didn't do user testing on prototypes because their technology was too advanced for users to "get". It was associated with a quote from Henry Ford that if you asked consumers what transportation they wanted in the late 1800's, they'd say "a faster horse", not a car.

However, it turned out Apple did do user testing of pilot products during Steve's time. The claim was an exaggeration on Steve's part. There are other similar anecdotes that proved exaggerated. Thus, it appears Apple did indeed have a "bullshit kit" of some kind.

I know your background, you've been there and saw it at multiple companies in the Valley.

Exceptional claims require exceptional evidence

You could just be someone with an axe to grind

Their claim is not very exceptional, in fact it sounds more or less like what you can expect as the standard.

He is and he's been doing this for more than a year. See comment history for some more outrageous claims. And of course when challenged 'he will say he made it all up...'.

Look, One person's exceptional is another persons routine life. I'm 60, started as an electronic hobbyist in Silicon Valley wire wrapping computers for startups - worked for a bunch of early famous names in Silicon Valley, then studied for an EE and started writing software all over the valley. I've been a PM three times, managed multiple dev teams, managed support and training, and written many hundreds of thousands of lines of code. Part of that was at NeXT where I sat next to Steve as he was creating his conference talks (he didn't sit in his office to create them.) So grow up. The world doesn't match your limited perspective. And it isn't appropriate for you to play policeman when you don't know what you're talking about. I consider you one of the people who makes Hacker News a less welcoming place for those who might have actual insights - as opposed to opening their minds to hear others perspectives.

(And every major CEO that I know of has PR teams. Bill Gates was reported to have all three of the major PR companies working on his personal image. So open your mind to new things you haven't experienced. Isn't that why something like Hacker News should exist?)