There a ton of product placement in Netflix originals. Hell, Bandersnatch had an option to choose whether the character ate Kellogg's or Quaker cereal. (Although it wasn't a paid placement.)

https://adage.com/article/digital/netflix-s-bandersnatch-rev...

What country are you in? I've never seen a commercial on Netflix in the USA, Japan, or a few weeks in Europe. I guess there's probably some product placement here and there, and the auto-playing trailers are almost as obnoxious as ads?

Product placement is pretty common in Netflix's own shows, however they do it well so it doesn't feel like an ad. For example KFC in Stranger Things and Dunkin Donuts in House of Cards.

You could say they've come a long way from the infamous Playstation Vita placement in House of Cards: https://www.giantbomb.com/playstation-vita/3045-129/forums/h...

I'm surprised that is the one people mention, I remember seeing coke in every other episode. They got pretty sneaky about it eventually.

An old guy playing PlayStation vita (especially out of character) is more jarring than anyone drinking Coke.

Whereas Fortnite is itself just a big ad for their in-game purchases.