Re:Ask HN: Is there any money in website design for small bu...
by goatherders on Saturday January 19, 2019 @03:24PM
(#18948972)
Here's how we do it on the low end:
- email a lot of business owners: "you're site could stand some help. Care for me to send some ideas?"
- those that reply affirmatively, you send ideas and end with a CTA to schedule a call.
- those that accept a call, you chat about their business and goals and how you might help
- you now have a pipeline.
My company targeting this kind of cold outreach can typically pull one or 2 recurring paying client out of 100 cold emails. That's 100 outreach which products approx 15 people who give the affirmative reply (15%) which leads to 3 or 4 calls which leads to 1 or 2 clients.
It's a slog. But the math works and we have a system down for the outreach so it's very repeatable.
My company targeting this kind of cold outreach can typically pull one or 2 recurring paying client out of 100 cold emails. That's 100 outreach which products approx 15 people who give the affirmative reply (15%) which leads to 3 or 4 calls which leads to 1 or 2 clients.
It's a slog. But the math works and we have a system down for the outreach so it's very repeatable.