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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by btilly on Wednesday January 16, 2019 @11:58PM (#18928496)
In theory it can go either way. If you can target ads better to get more return per money spent, then it is worthwhile to spend more on advertising. In the end more on advertising is going to result in more money to publishers.
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