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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by magicalhippo on Wednesday January 16, 2019 @09:45PM (#18927862)
This also puzzles me. If I buy a household appliance that's not a consumable product (most shouldn't be), why does it recommend more of the exact same? Why doesn't it instead recommend other types of appliances?

The key take-away should be that you're comfortable with buying household appliances online, usually not that you need another vacuum cleaner within the next year.

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Re:After GDPR, The New York Times cut off ad exchanges and k... by manigandham on Thursday January 17, 2019 @02:22AM (#18929011)
It's data, and a lack thereof. It's easy to know you're browsing a site. It's almost impossible to know you bought something.

Banks and merchants and publishers and advertisers and all the layers in between create dozens of data silos and nobody is interested in sharing. Add to that the weird expectation that people don't want to be tracked but yet want adtech to know when you've bought something.

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Re:After GDPR, The New York Times cut off ad exchanges and k... by magicalhippo on Thursday January 17, 2019 @12:09PM (#18932474)
Well surely Amazon knows what I bought on Amazon...
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