Anywhere from $100k to $1m; their partner Michael Beirut was involved, so I would guess it's on the higher end of the scale.

A partner is involved in every Pentagram engagement though. Pentagram is not really like a huge Landor-esque firm, it's basically a series of small design consultancies each led by a partner that are loosely tied together. So anything that Pentagram is gonna do, at least one of the partners has to get behind it.

In some ways I guess that makes it very loosely like a VC fund.

$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.

From a big-name shop like Pentagram? I'd expect that to be higher.

based on my experience a corporate rebrand is the US is closer to $500k

No. It'd be closer to $1m.

Seconded. In these type of high visibility projects and prestigious consulting companies usually charge in hundreds of thousands and in millions for a single deliverable (narrative document, logo, brand). The whole process might months to a year with several people involved from the agency.

And ABB— that logo has been burned into my brain