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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by daveFNbuck on Wednesday January 16, 2019 @02:15PM (#18923998)
Maybe that'll give him a slight nudge toward buying the thing he was already going to buy, but how valuable is that nudge? BMW has a lot more to gain by providing that info to someone who isn't already into their cars.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by lmm on Thursday January 17, 2019 @06:35AM (#18930005)
You don't make these decisions in one go. One ad doesn't make someone who isn't into cars go out and buy a BMW. The money is in tipping someone who's been thinking about getting a BMW for a while over the edge.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by daveFNbuck on Thursday January 17, 2019 @11:23AM (#18932017)
I wasn't talking about people who aren't into cars at all. I was talking about people who aren't into BMWs in particular. If I'm about to spend a lot of money on a car, I'd think that BMW would want me to know about theirs.
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