Re:After GDPR, The New York Times cut off ad exchanges and k...
by Rebelgecko on Wednesday January 16, 2019 @01:51PM
(#18923713)
A few (potential) ways targeted ads may not be advantageous:
Often I see targeted ads for products I looked up and did some research on. I either bought the product or decided not to buy the product. Unless the ads convince me to buy another one or change my mind about whether or not I need a first one, they're not going to do any good.
Targeted ads can also be creepy and offputting. It's weird to look something up and then see ads for that specific version of that specific product everywhere.
Often I see targeted ads for products I looked up and did some research on. I either bought the product or decided not to buy the product. Unless the ads convince me to buy another one or change my mind about whether or not I need a first one, they're not going to do any good.
Targeted ads can also be creepy and offputting. It's weird to look something up and then see ads for that specific version of that specific product everywhere.