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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by Cpoll on Wednesday January 16, 2019 @01:29PM (#18923467)
But if you determine that targeted ads are worst than scattershot, the correct conclusion isn't to do scattershot, it's to invert your target group.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by JAlexoid on Wednesday January 16, 2019 @03:52PM (#18925042)
The issue is that this "target group" is typically "people that visited your website and stayed there for some time".

Unless you have a promo, you really don't want to advertise to them... But that is exactly what you end up doing, because you can't target "people that visited my website 6+ months ago".

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Re:After GDPR, The New York Times cut off ad exchanges and k... by spacehome on Wednesday January 16, 2019 @04:18PM (#18925379)
Why not?
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Re:After GDPR, The New York Times cut off ad exchanges and k... by altfredd on Wednesday January 16, 2019 @07:46PM (#18927284)
Actually, you can. This is called "spam".

When someone stops visiting your site, make sure to send them a email. Ask them to return! You have their email address, right?

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