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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by x0x0 on Wednesday January 16, 2019 @01:04PM (#18923196)
The NYT is one of the premier ad properties just because of exactly that: the demographics of their readers. Breaking google ads works out great for the very tippy-top of premier properties like the nyt. It doesn't work out well for non-premier properties.
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