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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by pysparkerbarker on Wednesday January 16, 2019 @12:58PM (#18923120)
Hmm, I guess you can A/B test it and see if there is any statistically significant lift with the targeted strategy.
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