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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by fpoling on Wednesday January 16, 2019 @12:51PM (#18923044)
The ads in NYT can still be targeted to the article content. Surely it may be less efficient then personalized ads but then the newspaper does not pay ad broker.
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