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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment
Our team's recommender algorithms were marginally effective. Despite having significant data on our customers.
The new new thing is "personalization". We'll see if that helps.
If I had to guess, broadcast and individual targeting both (can) work, but the middle ground is fool's gold.
IMHO, I'd like to see renewed emphasis on improving search, browse, foraging. I generally know what I want, but still struggle to find it.
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Our team's recommender algorithms were marginally effective. Despite having significant data on our customers.
The new new thing is "personalization". We'll see if that helps.
If I had to guess, broadcast and individual targeting both (can) work, but the middle ground is fool's gold.
IMHO, I'd like to see renewed emphasis on improving search, browse, foraging. I generally know what I want, but still struggle to find it.