Re:After GDPR, The New York Times cut off ad exchanges and k...
by JAlexoid on Wednesday January 16, 2019 @12:11PM
(#18922598)
Worked there... Done that...
They are very efficient in telling people that are intending to buy your product that they are going to buy your product. Or even buy your advertised product on the website that you're advertising.
They are not efficient in acquiring new customers, as most(90%+++) of the ad impressions go to the people that are already aware about your product.
The only truly efficient ad targeting is restricted by geography, culture, age and timezone.
They are very efficient in telling people that are intending to buy your product that they are going to buy your product. Or even buy your advertised product on the website that you're advertising.
They are not efficient in acquiring new customers, as most(90%+++) of the ad impressions go to the people that are already aware about your product.
The only truly efficient ad targeting is restricted by geography, culture, age and timezone.