After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue

Re:After GDPR, The New York Times cut off ad exchanges and k... by snowwrestler on Wednesday January 16, 2019 @11:12AM (#18922037)

National newspapers have several ways to target print ads:

- Calendar: You can buy an ad for one day, a whole week, the weekend, just Sunday, etc.

- Section: You can run your ad in the Travel section instead of Sports.

- Region: For national papers, you can have your ad printed in only one region--for example buying a full-page NY Times ad that is only printed in the papers printed in DC.

- Edition: Papers use to run a morning edition and an updated afternoon and evening edition. Some papers now produce a free thin version that is handed out free to commuters.

Big papers have also long offered ad campaign management services, where you work with their staff to optimize a campaign (including creative sometimes) to target the audience you want.

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Re:After GDPR, The New York Times cut off ad exchanges and k... by tivert on Wednesday January 16, 2019 @01:17PM (#18923341)

> National newspapers have several ways to target print ads:

Broad content-based targeting kind of targeting we or the GDPR is talking about. The issue here are individually targeted ads that are only possible with computerized ad delivery.

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