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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by bdamm on Wednesday January 16, 2019 @10:57AM (#18921907)
There’s some marketing theory about brand reinforcement near a purchase creating a more likely customer later. I’m not a marketer though.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by maxxxxx on Wednesday January 16, 2019 @12:48PM (#18923009)
The easiest way to get "brand reinforcement" is to deliver a good product. I will remember them. Right now it seems they want to get "brand reinforcement" through constant nagging which already causes me to dislike the brand.
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