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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by tomjen3 on Wednesday January 16, 2019 @09:47AM (#18921246)
You and I might, a prior, believe that they would be much more valuable, but after 10 years and with some of the sharpest minds in the world working on the problem, facebook has never once shown me an ad for something I wanted. I have as far as a recall only twice clicked on ad on google with intent to acquire the item (as opposed to just clicking on the ad rather than go to the homepage of a company).

If you could actually create ads for things that I would want, personalized ads are probably worth more. I just don't think it is possible with current technology.

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Re:After GDPR, The New York Times cut off ad exchanges and k... by ehnto on Wednesday January 16, 2019 @09:58AM (#18921332)
Sometimes it would pick up on keywords in my messages, but I rarely talk about things I wanted to buy. I'm a very satirical individual so if I mention a product it's most likely because I'm making fun of it. Making the advertisements extra ineffective.
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