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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by manigandham on Wednesday January 16, 2019 @09:17AM (#18921003)
This has nothing to do with effectiveness of targeting. It's about advertisers having no data to target so they do bigger blind ad deals and deal with fewer but bigger publishers.

It's why TV ads are so expensive and wasteful, but lucrative for networks.

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