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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by maxxxxx on Wednesday January 16, 2019 @09:10AM (#18920939)
Maybe the cost for effective targeted advertising is too high. You have to collect a ton of data and analyze it which costs a lot of money. Maybe untargeted are more cost effective.
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