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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by pavlov on Wednesday January 16, 2019 @08:47AM (#18920751)
I think that's the exact problem to which GP poster is referring: tracking only knows about URLs visited but not purchase history. A visit to the product page "vacuum cleaner WheezyMatic 3K" will get you flagged as interested in that product and you'll get shown ads for it — even though you already bought it on the original site.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by JCharante on Wednesday January 16, 2019 @09:57AM (#18921325)
Maybe the ads could have content along the lines of "The WheezyMatic 3K: The Best On The Planet" and so when someone who already has bought the product sees those ads, they're instead reassured about their purchasing decision.
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