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Re:A decade-long boom is ending as consumers hang on to devi... by kevin_thibedeau on Sunday January 13, 2019 @10:54AM (#18897114)
Status. Being part of the cool kids with their airdrop and animojis that the proles can't use.
Re:A decade-long boom is ending as consumers hang on to devi... by coldtea on Sunday January 13, 2019 @12:21PM (#18897553)
Is that a factor beyond high school?
Re:A decade-long boom is ending as consumers hang on to devi... by petra on Sunday January 13, 2019 @04:55PM (#18898966)
Scott Galloway, a marketing professor, and an interesting guy, thing that it is the main factor, even after high school.
Re:A decade-long boom is ending as consumers hang on to devi... by sorokod on Sunday January 13, 2019 @01:10PM (#18897839)
It is if you make it a factor. Some do.
Re:A decade-long boom is ending as consumers hang on to devi... by buboard on Sunday January 13, 2019 @01:20PM (#18897897)
it is a factor in high schools?
Re:A decade-long boom is ending as consumers hang on to devi... by coldtea on Sunday January 13, 2019 @02:19PM (#18898180)
Well, kids do have silly rivalries and "clubs" based on things like their family's income and how much designer stuff they wear.

It wouldn't be much different in adult life too, but unlike kids, richer / upper middle class people are not forced in the same space for half of their day with people making less (unless they're their subordinates in an office). Often they don't even live in the same areas of a city (or in the same area of the country). So they just signal their superiority over their poorer brethren on social media mostly (that's where expensive branch pics and holiday instagrams and other consumption showcases come from).