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Re:Apple's famous walled garden is starting to show cracks by ceejayoz on Sunday January 13, 2019 @10:44AM (#18897066)
Apple's strategy has largely avoided "embrace". Their couple of attempts at it - letting third parties make Mac clones, and the Motorola ROKR - flopped spectacularly.

The ROKR was largely a way to build relationships with cell carriers. If you watch Jobs introducing it, his disgust for it is palpable, and they launched the iPod Nano alongside it as an additional "fuck this thing".

Re:Apple's famous walled garden is starting to show cracks by CodeWriter23 on Sunday January 13, 2019 @01:27PM (#18897929)
*and the iPhone was under active development at the time. Jobs additionally played Fadell and the iPod team with this move.