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Re:Ask HN: Is it just me or is the AMP project making everyt... by acdha on Saturday January 12, 2019 @07:56PM (#18894293)
Google could get the same effect by more aggressively factoring page load time & size into page ranking. They don’t because that doesn’t give them control over the ad ecosystem.
Re:Ask HN: Is it just me or is the AMP project making everyt... by ip26 on Saturday January 12, 2019 @08:11PM (#18894357)
They did that for years already, I believe. It didn't work.
Re:Ask HN: Is it just me or is the AMP project making everyt... by joegahona on Saturday January 12, 2019 @09:10PM (#18894600)
I'm not sure if that's true. Even now they claim that page speed is only a small factor in overall page rank, and even _that_ applies to "only the slowest sites." https://webmasters.googleblog.com/2018/01/using-page-speed-i...
Re:Ask HN: Is it just me or is the AMP project making everyt... by acdha on Sunday January 13, 2019 @08:35AM (#18896614)
They chose not to make it significant, however, so we have no way of saying that it wouldn’t have worked if it’d been a aggressive as AMP’s targets.
Re:Ask HN: Is it just me or is the AMP project making everyt... by hombre_fatal on Sunday January 13, 2019 @04:16AM (#18895879)
I'd wager it's because the most relevant results for a search don't become less relevant just because they load more slowly. I certainly don't want that as a user.

Website performance could be a minor tie-breaker between two similarly ranked websites that have the same information (and it probably is), but I don't see how it could be anything more than a weak signal in a search system where the objective is to find the most relevant results.

I'll wait 30 seconds if it means I'm loading the result I'm looking for. That a less relevant website loads in one millisecond is frankly immaterial to me.