> If only they had a competitor that could launch the same products a few months later but offered higher reliability off the bat

Doesn't Azure Cosmos DB do this? From https://docs.microsoft.com/en-us/azure/cosmos-db/introductio...

> You can elastically scale throughput and storage, and take advantage of fast, single-digit-millisecond data access using your favorite API among SQL, MongoDB, Cassandra, Tables, or Gremlin.

Haven't used it though, so would welcome some real world experience.