Fair enough. My main point is that the fact that Sears once had a rather famous catalog business seems a fairly tenuous competence on which to base "They could have been Amazon." As you suggest, challenged as segments of retail are in general these days, Sears under different management could presumably have taken things in a number of different directions that wouldn't have resulted in it going bankrupt. Whether that meant Target, Home Depot, or some category that doesn't really exist today.