I remember them being in the single best position to do what Amazon did half a decade before Amazon was even a real thing. Even if they got their catalog online, searchable with images, and call in to finalize their orders, they'd have been ahead of the game.

They could well have done more optimizations with time... but they had no interest in the internet, and felt the web would be just another fad after Prodigy failed.

I knew it was the beginning of the end for Sears when they shutdown their catalog division and call centers. Just as the internet was ramping up and mail order was going to become huge.