I started getting MeUndies with my partner, who’d been subscribing since they opened in LA just down the street from where she worked. They make a great product, chose to ally themselves with good causes, artistic collaborations, and the one-design-a-month made it a fun way to rotate new matching underwear with one’s partner.

As someone who’s been a customer of theirs for a long time, I think they’re valuable because of the service they provide.

I'd reevaluate that statement. Their founder is a convicted felon for knowingly exposing people to asbestos.

I hadn't heard this. Can you provide a reference for me?

Edit: https://www.justice.gov/usao-ndtx/pr/regional-director-calif...

I subscribed for a while, but their quality control hasn't been good. Too many pairs fell apart or came apart after a couple months. It's possible I just got unlucky.

It's in the headline: selling an "experience" IS marketing.