Re:The Phone That’s Failing Apple: iPhone XR
by tootie on Monday January 07, 2019 @09:14AM
(#18845211)
Regarding point 6, I wouldn't be surprised at all if Apple had a viable strategy for a lower-priced phones and Jobs just said "never" and Cook is honoring that. I don't know that they did, just that you can't underestimate the potential for powerful people to be irrational.
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Re:The Phone That’s Failing Apple: iPhone XR
by dandare on Monday January 07, 2019 @09:40AM
(#18845425)
I vaguely remember from Jobs' biography by Isacson that if you are not willing to cannibalize your own market share with a cheaper product someone else will do that for you. I am not 100% if it was Jobs who said that though.
Re:The Phone That’s Failing Apple: iPhone XR
by shliachtx on Monday January 07, 2019 @09:43AM
(#18845450)
“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”[0]
The idea being pushed is cannibalization by a better product, not lower prices.
[0] https://www.goodreads.com/quotes/908575-one-of-job-s-busines...