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A comment on Start with a Website, Not a Mobile App. Parent comment

Re:Start with a Website, Not a Mobile App by andrei_says_ on Saturday January 05, 2019 @01:12PM (#18833165)
Could you point to research related to the 80% or similar stats?

I am in an internal conversation regarding building an app vs a website and would love to have some ammo for my arguments.

Consultant is trying to sell an app and to me that looks crazy given that a website could fulfill the same purpose without platform fragmentation, installation etc.

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Re:Start with a Website, Not a Mobile App by bohinjc on Thursday January 10, 2019 @10:07AM (#18874301)
Not OP but I use multiple sources when doing consulting on mobile strategy. Not sure if every source allows to copy/paste data here so I'll just name the sources here :

- comScore MMX Multi-Platform, January 2017

- Deloitte Global mobile Consumer Survey, May 2016

- eMarketer, App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market, July 2015

- Selio user acquisition costs

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