I think the big papers (New York Times, Washington Post) have always been the voice of the establishment. I remember reading their editorials broadly condemning the labor movement while it was fighting for basic rights (and being slaughtered by public and privatized law enforcement) in the middle of the 19th century. Perhaps at times more humanist than others, but nevertheless.

I also think it is really obvious that it would be this way. There is hardly any money in selling newspapers, even well before the internet completely obliterated that business. But shaping public opinion? That is valuable beyond measure, for the right (moneyed) interest groups.