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Re:Mozilla: Ad on Firefox’s new tab page was just another ex... by zzzcpan on Tuesday January 01, 2019 @03:15PM (#18802028)
Paid placement is just one model of advertisement. Other well known ones are paid per impression, per click, per action. This is obviously the last one.

I guess Mozilla is confident enough not many people understand what CPA ads are to claim they are not ads.

Re:Mozilla: Ad on Firefox’s new tab page was just another ex... by clairity on Tuesday January 01, 2019 @03:25PM (#18802112)
that's a fair point, but it still doesn't help the newspaper analogy i was responding to.

i don't like ads either, but i'm ok with mozilla experimenting to find more privacy-respecting revenue streams and lessen their reliance on google.