And very astute from a business perspective. Every time there is an ad network acquisition my first thought is, "Wow, that must be the last one of those", because there have been so many, and all of the really well-known names have already been acquired. But the reality is that advertising on the web is becoming more important every day, and more valuable every day. It will continue to grow at the same pace as the Internet itself, and so any innovative advertising play is probably a smart one. Mobile advertising is also a world that is currently untapped.
And, interestingly, at least to me, advertising is a market where no matter how many established players there are, there's always room for someone to be "high touch" in a particular industry and be able to build a nice sized business. My brother-in-law works in old media advertising (which has been a well-settled market for over fifty years), and yet he's built an independent agency over the past twelve years or so that employs a number of people and makes plenty of money (where "plenty"==$millions). He does it by building relationships, and doing good work.
And 15 yr olds. I mean, I've met some kids who are better hackers than I would ever dream of being -- I'm guessing that markbao is in that category. So concentrating on the guy's age seems like completely the wrong take on this.
The "learn more" section under "advertiser" states that "Cadmium provides a deep data collection system". Did you design something of an analytics dashboard as well? If it looks half as nice as the rest of the site, I'd be impressed.
The data collection results visualizer (insights): http://files.markbao.com/cadmium-insights.png
Thanks for your kind words!
If you're not in stealth mode, may I ask what is your current venture?
More seriously, I'm guessing Mark/Steven is of Asian descent (Bao make this seem more likely). They don't necessarily take their American name very seriously, since it's not their "real" name. I've known several Asian folks who've gone through a couple of Americanized names over the span of a few years. Their Japanese or Chinese or Vietnamese or Thai name stays the same throughout.
Growing up Asian in the US, I hated when kids always asked me for my "real" name. I have a Chinese name, as well as an English name. Both are aliases for the person and both are "real".
Another alternative is to name yourself Zed, then emigrate to the UK.
Beat that!
(With apologies for the figure of speech to our poker playing friends).
It is, however, my legally recognized name.
Failed social network advertising system that targets advertisements to Facebook Application users, by profile keywords (interests, activities), age, gender, specific networks, etc. Also targets ads throughout the web in participating partner websites.
Apparently no interest, and then Facebook launched Social Ads, with similar targeting features a month or so later.
Was hoping to integrate it with other social networks (Bebo, MySpace, Hi5, etc) and integrate with other websites to serve highly targeted advertising.
Also, ask me in a month, and I'll see how well my current venture is going. :/