The math’s not pretty on digital advertising’s future revenues? (2017)

Re:The math’s not pretty on digital advertising’s future rev... by dependsontheq on Saturday December 29, 2018 @06:24PM (#18786313)

There is no going back, we are now talking about a 90% mobile network, that is used by some people every two minutes. This is not even comparable to the network we had. If we switch to a non digital ad world, it will be a net with different classes of citizens. I‘ll gladly pay for my 30 subscriptions but a whole global class of people will not be able to.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by trothamel on Saturday December 29, 2018 @07:42PM (#18786616)

We'd have websites sponsored and run by people willing to pay to put them online to push their agenda.

Versus now, when we have websites sponsored by advertising and run by people trying to push their agenda.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by manigandham on Saturday December 29, 2018 @05:51PM (#18786185)

There was basically nothing on the internet 20 years ago.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by humanrebar on Saturday December 29, 2018 @05:59PM (#18786218)

MapQuest and Amazon both started around then. People stood up personal sites at places like GeoCities. There were chat services like ICQ.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by joering2 on Saturday December 29, 2018 @06:42PM (#18786381)

Oh boy memories.. i still remember my six digit ICQ number. It had to be circa 2000?

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by AznHisoka on Saturday December 29, 2018 @06:31PM (#18786334)

There were just a bunch of DragonBall webmasters trying to rank #1 for DBZ in Altavista and Yahoo, but couldnt take that spot from VegettoEX.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by qha on Saturday December 29, 2018 @06:20PM (#18786295)

I vividly remember lots of things... what I wouldn't give for seeing IRC rise up again

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by tomrod on Saturday December 29, 2018 @06:38PM (#18786366)

It's still here!!!

I love IRC -- especially being able to connect with open source project maintainers. Mad respect for all of them.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by checkyoursudo on Saturday December 29, 2018 @07:37PM (#18786605)

There was battle.net already. I needed very little else from the internet back then.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by joejerryronnie on Saturday December 29, 2018 @07:17PM (#18786532)

I've been awaiting the return of marching ants and "under construction" gifs for years.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by bryanrasmussen on Saturday December 29, 2018 @05:44PM (#18786139)

If the web went back to what it was 20 years ago that would be economically catastrophic, I mean if it happened like nearly instantly, if it happened over a space of 10-15 years OK.

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by hedora on Saturday December 29, 2018 @05:56PM (#18786205)

In the context of the quote, let’s ignore non-ad based stuff, like amazon’s shipping network, and online banking.

In what way would resetting the ad based parts 20 years be catastrophic?

Were RSS and semi-curated news portals like yahoo and google news that much worse for publishers? (I thought they were actually better, economically, than FB...)

[ Parent | on HN ]

Re:The math’s not pretty on digital advertising’s future rev... by bryanrasmussen on Saturday December 29, 2018 @06:35PM (#18786349)

the context of the quote was that the web went back to what it was 20 years ago, ignoring the non-ad based stuff is cherry picking after the fact.

[ Parent | on HN ]