It is as you say. The key is that you always get what you optimize for. You can optimize for short term addiction or for long term sustainability. The issue is that large factors of these goals are incompatible.

This reminds me of a few years ago when they did "cash for clunkers" to stimulate the economy. Tons of people took advantage of it and car dealerships has two amazing months........ followed by four months of almost no sales. All that happened was that people who would have bought one in the next six months took advantage of the incentive now. It didn't create any new demand for cars or stimulate anything. If you only measured success during the first two months you might have been convinced that it was a roaring success.