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Re:(800) 511-8544 -- Speak with the CEO -- 7 days a week 12:... by danielha on Friday March 02, 2007 @01:42PM (#1875)
I don't think anyone believes this to be their proper customer support line in the short or long term.

This is a popular way to become personable to your customers. This is exemplified further in smaller mom-and-pop shops where intimacy is a selling factor.

Few people will call, but many will feel good knowing that their calls will be answered by the main man.

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