Re:(800) 511-8544 -- Speak with the CEO -- 7 days a week 12:...
by danielha on Friday March 02, 2007 @01:42PM
(#1875)
I don't think anyone believes this to be their proper customer support line in the short or long term.
This is a popular way to become personable to your customers. This is exemplified further in smaller mom-and-pop shops where intimacy is a selling factor.
Few people will call, but many will feel good knowing that their calls will be answered by the main man.
However, this could never scale with growth. I don't think this is a problem as the early adoption gives way to regular customers and viral growth, but they need to plan for proper customer support after directly calling the CEO is no longer viable.