To go a step further for GSM (I don't know precisely for 4G, but I suspect it is the same) the base station determines both handset dB/SNR/Quality and commands the handset power which usually is limiting performance. It is likely this setting that allows the handset to report its "number of bars"...

So if you don't let them lie on the handset... it's likely that the network providers would just start lying to the handsets at an even deeper level than they already do. Just get the marketing silliness out of the way at as high a level as possible so engineers can make our coverage better.