(Remember that in order to prevent double-spend attacks, you need to ensure that nobody—and no potential mining pool—is sitting on more computing power than your network has. That's feasible for a single proof-of-work currency; it's technically impossble with even two unless one outcompetes and kills the other, and certainly practically impossible for a new one at this point. And if you're not using proof-of-work, what stability does the coin have once the corporate backer is gone?)
If it were merely an account one used to pay for things then they just get to take a small percentage in transaction fees but with a blockchain they can create a bunch of FaceCoins, sell them on the open market and if things go south with their cryptocurrency laugh all the way to the bank counting their billions.
At least that’s my guess..