>It's just unbelievable to me that the company sitting on a quarter trillion dollars is unwilling to spend a small fraction of that hoard to hire the best of the best

Their current B people do hire the best of the best ... of B people. It like my current BigCo (we are straight C people) feels no talent shortage even right now in the Bay Area while also supposedly hiring only the best people - there is no shortage of C people. We enjoy our work/life balance while of course we can't even dream of producing anything even just slightly resembling Siri.