The real problem is that support and service notification on the internet are often really bad. The giants can afford to do whatever they want without drawbacks. The really small players on the other hand can disappear without notice. Just the other day one of our VPSs went down, the web panel was also down, we discovered on twitter, posted by another user that the hosting company was closing in 4 days. They haven't even send an email to the customers. The CEO had already removed the company from his linkedin profile!